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Saturday, January 26, 2008

A Great Example of Video Used in a News Release

In my recent issue of the Magnifier Newsletter on Public Relations, I touched on the subject of using and leveraging video clips for effective public relations. In doing some research on the internet, I found this great example of how an organization looking to promote a recent medical study in the media incorporated great video TV stations can use and a ready made interview clipping.

If your organization has the resources, I highly recommend developing promotional pieces like this one here:

video

Developing good and ready to use video the media can find valuable involves important considerations. In October, I developed a podcast episode that touched on this

Check it out by following my October 17, 2007 episode on the subject The Importance of Providing Good Audio & Video Clippings in Public Relations.

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Mark Buzan is Principal and Chief Magnifier in Action Strategies, a full service Strategic Communications, Public Relations and Public Affairs Consultancy. Make sure to contact him for advice on reaching audiences you may or may not have yet considered in your marketing communications and PR campaigns. Drop him a line if you are looking for help in developing a public relations campaign or integrating audio & video in your marketing communications. You can view his website at www.actionstrategies.ca.